303 AvenueVisual identity
303 Avenue is a Polish fashion brand founded in 2010 by Marzenna Niemoczyńska, who combines in her collections the contemporary fashion with feminine subtlety. Designed in soft colours clothes of 303 Avenue are characterized by excellent workmanship and attention to every detail. The colour range includes black, graphite and contrasting with them pastel colours. All collections are created in their own sewing room from the highest quality fabrics imported from Italy and France. Products of this brand regularly appear in the Polish editions of fashion magazines.
The aim of the project was arranging the already existing visual communication of the brand in a way that would be characterised by cohesion and would reflect its characteristics in the most accurate way. All designed, printed materials are characterized by minimalism in terms of form, subtle colours and the use of the best quality papers.
The brand develops dynamically. There are two boutique shops: one in the centre of Warsaw, the other one in the Old Brewery in Poznań, as well as the showroom, which after five years of operation was relocated to the very heart of the capital. It is now located at the Mokotowska Street, in the historic tenement house from 1893.
Model: Małgosia Guzowska
Drawing of the building façade: Karolina Jakubowska
Photos of the model: Dorota Porębska
Photos of the project: Aleksander Znosko