Avangard ResortVisual identity
The Avangard Resort is located on the Baltic Sea, in the seaside resort Świnoujście. There are two buildings, joined by the connector, consisting of various rooms and luxurious apartments for rent. The guests can benefit, apart from the regular hotel base, from the restaurant with a winter garden, a relaxation area and health & beauty Spa with a swimming pool, as well as a rehabilitation clinic.
The aim of the project was to create a visual identity of the brand, which would combine the seaside atmosphere of the Resort and the modern character of the buildings. The project included comprehensive design of all elements of visual identity of the brand, i.e. the brand logo, various company prints and other printed materials, promotional materials, as well as the outdoor advertisements.
The logomark is used in this project, both individually and in combination with different versions of the logotype. It was created based on a combination of the two first letters of the name Avangard Resort. Its form contains a marine element, i.e. an anchor that refers thereby to the seaside character of the brand.
The Avangard Resort is located in the seaside district, just off the busy promenade, often frequented by tourists. Because of such a location, a very important element of the project are illuminated outdoor advertising boards.
The resort offers an extensive catering part. The guests may enjoy a wonderful atmosphere of Bistro&Café with a winter garden and stunning views of the promenade. As part of the visual identity the menu cards and the tariff cards have been designed among others.
Photos of the project: Aleksander Znosko
Photos of interiors and dishes: Joanna Matyjek