Nežno is a fashion designer duo from Warsaw. They use in their designs selected fabric decorated with rich oriental geometric patterns.
The aim of the project was to create a visual identity that would fully reflect the nature of the brand. All printed materials, labels and bags have been designed in close reference to the fabrics used by the designers. The idea of using only black and white colours in visual communication was adopted in order to highlight the products instead of competing with them in terms of visual aspects, to coexist in neutral relations without losing their characteristics.
The logotype and the geometric patterns have been designed based on one grid, thus creating a consistent and uniform language of visual communication.
Model: Anna Zarzycka
Photos of the model: Magda Pietrzak
Photos of the project: Aleksander Znosko