The poster was created within the frames of the international project Sarajevo100 (1914–2014). The organizers invited the designers from 37 countries to create the poster or the multimedia works that would express their views on the history of the capital of Bosnia-Herzegovina, beginning with the assassination in Sarajevo and ending one hundred years later. This particular period was very turbulent for the city and full of essential events of global importance. In 1914 Gavrilo Princip, a Bosnian nationalist assassinated a member of the Habsburg imperial family, Archduke Franz Ferdinand of Austria. The assassination set off a chain of events that led to the outbreak of World War I. In 1984 the XIV Olympic Winter Games took place in Sarajevo. Eight years later the civil war broke out in Bosnia and Herzegovina and finally ended in 1995. It has been the bloodiest conflict in Europe since the end of World War II.
The poster design refers to the two extreme events – to the XIV Olympic Winter Games and to the fratricidal civil war, which followed after the Olympics. One, consistent graphic symbol was created by connecting the Olympic emblem with the bullet holes located inside the rings. This graphic symbol reflects the turbulent and tragic story of Sarajevo.